The MockMuffin, created by Halo Burger and THIS, is the UK's first vegan bacon, sausage and egg muffin that offers a realistic look and taste that compares to its traditional counterpart. Created for Veganuary, the vegan breakfast sandwich is loaded with layers of crispy THIS Isn’t Bacon rashers, a plant-based sausage patty, American style "cheeze," caramelized onions, crispy hash brown, vegan Crack’d egg and ketchup.
To those who are new to plant-based eating, it can feel like a challenge to give up favorite comfort foods but this option promises to "help any Veganuary virgin smash the rest of their meat-free month," as Halo Burger founder Ross Forder says. The limited-edition MockMuffin is only available until the end of the month.
All-Vegan Breakfast Sandwiches
Halo Burger & THIS Partnered to Create the MockMuffin
Trend Themes
1. Plant-based Breakfast Sandwiches - The MockMuffin shows the potential for creating realistic and satisfying vegan versions of classic breakfast sandwiches.
2. Veganuary Offerings - The limited-edition MockMuffin is an example of how businesses can cater to the growing market of people trying plant-based diets for a month.
3. Meat Alternatives - The use of plant-based sausage, bacon, and egg alternatives in the MockMuffin highlights the potential for creating satisfying meat alternatives that mimic the taste and texture of traditional meats.
Industry Implications
1. Fast Food - Fast food companies can take advantage of the growing demand for plant-based options by creating menu items like the MockMuffin that cater to vegan and meat-reducing customers.
2. Food Manufacturing - Companies that specialize in creating plant-based meat alternatives can innovate by developing new and realistic products like sausage, bacon, and egg substitutes.
3. Grocery Retail - Grocery stores can take advantage of Veganuary and the growing trend of plant-based eating by stocking up on alternative meat products to meet the needs of customers who are looking for vegan alternatives like the ones used in the MockMuffin.