Mocean Fitness is a new UK label that transforms ocean pollution – nylon waste and plastic bottles – into stylish performance wear. This is crucial as according to a recent report, by 2050 there will be more plastic in the ocean than fish.
"The oceans are incredible," said Alex Platt, founder of Mocean Fitness LTD. "They cover more than 70% of the earth’s surface and produce half of the oxygen that we breathe. But, they’re desperately under threat. I love the fitness industry, but I think that the fitness wear industry can do much more for the environment. Commonly, sportswear is made from polyethylene terephthalate (PET), the most common type of plastic in the world; this requires crude oil to produce. Items are often used for a number of months and discarded into landfills before being replaced. It's an open-loop process that’s not sustainable and doesn’t make sense."
Mocean Fitness recently debuted on Kickstarter and consumers can pre-order from the collection from £25 to £250.
Ocean Plastic-Made Activewear
Mocean Fitness Transforms Ocean Pollution into Performance Wear
Trend Themes
1. Ocean Plastic Activewear - Mocean Fitness is just one example of innovative brands transforming ocean pollution and nylon waste into stylish and eco-friendly performance wear.
2. Sustainability in Sportswear - Consumers are progressively seeking out eco-friendly options in all aspects of their lives, including sportswear, leading to a rise in sustainable, ethical and eco-conscious brands.
3. Circular Fashion - As more companies embrace closed-loop production methods, turning waste into new products, circular fashion is becoming a major trend in the fashion industry - Mocean Fitness is at the forefront of circular fashion with their focus on using recycled materials to produce their clothing.
Industry Implications
1. Fashion - Mocean Fitness is an activewear brand that is paving the way for the fashion industry to be more responsible in their production process, inspiring a new outlook for cheaper and more sustainable production methods.
2. Sportswear - The sportswear industry has traditionally been focused on performance, however, consumers are increasingly aware of their impact on the planet, leading to eco-friendly production methods such as those used by Mocean Fitness to rise in demand.
3. Environmental Organizations - With the increasing awareness and concern over plastic pollution in the world's oceans, Mocean Fitness is making a significant contribution by creating activewear that recycles ocean plastic, opening opportunities for environmental organizations to work with innovative companies to tackle pollution.