RIMOWA introduced its latest collection full of mobility essentials that are made for functional daily use. Timeless design is the root of the entire range. The pack is made from premium materials only and spotlights distinctive design language. It references the brand's rich heritage and grown expertise in travel.
There are three pieces that join its product selection, starting off with a classic briefcase, followed by a messenger bag, and finalized with a flat pouch. All of the items are made for lifestyle carrying, easy to grab on the go, spotlighted by their bespoke grooved design. The messenger is a notable piece as it is also designed so that it can be carried in a similar way as a crossbody bag.
Functional Sturdy Carrying Designs
RIMOWA's New Mobility Essentials are Made for Function
Trend Themes
1. Timeless Design Language - Developing products with a design language that resonates across generations and cultures through the use of premium materials and distinctive design elements.
2. Lifestyle Carrying - Creating carrying solutions that are easy and convenient for people to grab on the go, while still being stylish and functional.
3. Multipurpose Bags - Designing bags that can serve multiple purposes, like a messenger bag that can also be worn as a cross-body bag, to meet the diverse needs of consumers.
Industry Implications
1. Fashion and Accessories - Incorporating functional design elements into fashion and accessories to create versatile and timeless products that meet the needs of consumers.
2. Travel and Hospitality - Developing travel and hospitality products that are both stylish and functional, allowing travelers to easily carry their essentials on the go.
3. Design and Manufacturing - Exploring new materials and techniques in the design and manufacturing of products to create functional and stylish solutions that resonate with consumers.