The M&M’s x Christina Tosi Crunchy Cookie has been created in collaboration between the candy brand and the Founder and CEO of Milk Bar to provide a special treat for avid fans to try out.
The cookie features a vanilla base that is studded with the M&M's Crunchy Cookie candies in the center, while the edge is covered with miniature crispy chocolate chip cookies. Limited to just 100 examples, the cookies are a one-time-only creation that are being made available on a to-be-announced, first-come, first-served basis.
Tosi spoke on the new M&M’s x Christina Tosi Crunchy Cookie saying, "Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat. The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience."
Collaboration Candy Cookies
The M&M’s x Christina Tosi Crunchy Cookie is Limited to 100
Trend Themes
1. Limited Edition Collaborations - The trend of collaborating with non-food brands or household names to create a limited edition product could be an opportunity to leverage established followers from both brands to bring their audience together for a unique product.
2. Layered Texture Experiences - The trend of building layered textures into food experiences opens up an opportunity to create exciting and multi-sensory food experiences within various industries.
3. Pop-up Shops - Utilising pop-up shops to create urgency and hype around unique, limited edition products and experiences could be an opportunity for a wide range of businesses to improve sales and brand awareness.
Industry Implications
1. Food & Beverage - The food and beverage industry could partner with non-food brands to create similar limited edition products that attract a wider audience and leverage both brand's followings.
2. Fashion & Retail - Limited edition collaborations could be invaluable to the fashion and retail industries, providing exclusive experiences, enhancing brand value and attracting new customers.
3. Entertainment & Events - Collaborating with food and beverage brands to include unique experiences within events or shows could improve engagement and experience opportunities for all involved industries.