Beloved candied chocolate brand M&M's has decided to add an element of sophistication to its M&M's wrappers in a collaboration with the Stærk Designer Collection. The designs include a mix of high fashion influence with the use of animal prints, elegant fonts and gilded detailing to celebrate the candy's 75th anniversary.
The designs are available in two different styles and are exclusive to the milk chocolate and peanut variety. The milk chocolate design creatively uses black and brown colorways and a zebra pattern for more refined aesthetic that focuses on neutral hues. Similarly, the peanut variety uses a cheetah print with golden spots and yellow to reference the original peanut M&M's branding in a much more elegant way. Both designs add an element of glamour to the packaging to celebrate the milestone anniversary.
High Fashion Candy Packaging
Stærk Designer Collection Alters M&M's Wrappers With Animal Prints
Trend Themes
1. Sophisticated Candy Packaging - The collaboration between M&M's and Stærk Designer Collection showcases the trend of adding high fashion elements, such as animal prints and elegant fonts, to candy wrappers.
2. Celebrating Milestone Anniversaries - The M&M's 75th anniversary collaboration with Stærk Designer Collection demonstrates the trend of incorporating special designs and packaging to commemorate significant milestones.
3. Refined Aesthetic in Food Packaging - The use of neutral hues, gilded detailing, and animal prints in the M&M's Stærk Designer Collection reflects the trend of creating more sophisticated and visually appealing packaging for food products.
Industry Implications
1. Chocolate Manufacturing - The collaboration between M&M's and Stærk Designer Collection presents an opportunity for chocolate manufacturers to explore partnerships with high fashion brands to elevate their product packaging.
2. Candy and Confectionery - The M&M's collaboration with Stærk Designer Collection could inspire other candy and confectionery brands to experiment with more elegant and fashionable packaging designs.
3. Packaging and Design - The M&M's Stærk Designer Collection collaboration highlights the importance of innovative and visually striking packaging design within the industry, creating opportunities for packaging and design companies to provide unique solutions.