The Müller x Myprotein range has been created in partnership with the dairy brand and the sports nutrition brand as a series of nutrition-minded products perfect for health-conscious consumers to try out this fall.
The product range includes high-protein yogurts, low-fat puddings and low-fat mousse, which are each perfect for snacking and dessert occasions. The high-protein yogurts come in 500-gram pots with no added sugar and up to 49-grams of protein, while the low-fat puddings come in 200-gram pots with 20-grams of protein and the low-fat mousse also comes in 200-gram pots with 20-grams of protein.
CEO of THG Nutrition Neil Mistry commented on the Müller x Myprotein range saying, "We are delighted to partner with Müller to bring a fresh and exciting range to the protein yoghurt and desserts category. This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-eat offering, as well as our growing presence on shop shelves."
Collaborative High-Protein Dairy Products
The Müller x Myprotein Range Has Whey and Casein Protein
Trend Themes
1. High-protein Snacking - High-protein yogurts and puddings present a convenient option for health-conscious consumers seeking nutritional benefits in their snacks.
2. Sugar-free Options - No added sugar high-protein products cater to the growing demand for healthier, low-sugar alternatives in the dairy aisle.
3. Ready-to-eat Fitness Foods - Ready-to-eat high-protein dairy products align with the trend of convenience in fitness nutrition, making it easier for consumers to meet their dietary goals.
Industry Implications
1. Dairy Products - Innovative high-protein, low-fat dairy options are poised to disrupt the traditional dairy market with health-focused alternatives.
2. Sports Nutrition - Collaborative product ranges between dairy brands and sports nutrition companies enhance the availability of functional foods designed for athletes and fitness enthusiasts.
3. Health Food Retail - The emergence of high-protein, sugar-free, ready-to-eat products taps into the robust market for quick and nutritious food solutions available on grocery shelves.