The Miss Earth 2007 Pageant promotes itself as beauty for a cause.
Miss Earth USA, Lisa Marie Forbes, is focusing on education and promotion of hybrid cards, and public transportation. If she won the crown, she says she would encourage research for new forms of gas.
The Miss Earth Pageant has beauties from over 90 countries and regions, and the finals are scheduled to be held in Manila on Nov. 11.
Implications - Consumers are becoming more environmentally conscious as major media outlets have published alarming facts about the planet's well-being in recent years. Corporations looking to appeal to the general population should get involved with green initiatives, either through eco-friendly innovations or by donating funds to research facilities.
International Beauties Promote Environment
Miss Earth 2007
Trend Themes
1. Environmental Consciousness - There is a growing trend of consumers becoming more aware of the environment and seeking eco-friendly solutions.
2. Green Initiatives - Businesses can tap into the trend by developing eco-friendly innovations and promoting green initiatives.
3. Research for Sustainable Energy - There is an opportunity for disruptive innovation in research and development of new forms of gas and sustainable energy sources.
Industry Implications
1. Beauty Pageants - Beauty pageants can embrace the trend by promoting environmental causes and encouraging contestants to advocate for eco-friendly practices.
2. Automotive - The automotive industry can seize the trend by investing in the development of hybrid cars and supporting public transportation.
3. Energy and Sustainability - The energy industry can explore the trend by investing in research facilities and collaborating on sustainable energy solutions.