Misola Foods' Delicious Oat Milk Made by Mr. Tsukagoshi is an alternative to dairy milk that introduces Japan to the country's first specialized oat milk company. Created to be palatable for adults and children in Japan, this oat milk was meticulously made to achieve richness, great flavor and a mellow sweetness by using enzymes to break the starch of oats into sugar. Nutritionally, this alt milk boasts as much calcium as cow's milk, and it speaks to consumers who need alternatives for dietary or lifestyle reasons.
"We explored what elements make milk delicious in the first place, and aimed for products that meet the three elements of ‘natural sweetness,’ ‘easy to drink,’ and ‘mellowness,'" explained the company.
This first-of-its-kind oat milk in Japan is packaged in 100% recyclable paper cartons with no straw.
Easy-Drinking Oat Milks
Misola Foods is Japan's First Specialized Oat Milk Company
Trend Themes
1. Alternative Dairy - The demand for oat milk is rising as consumers look for nutritious and palatable dairy alternatives.
2. Sustainable Packaging - Innovative companies are shifting towards using 100% recyclable paper cartons to reduce plastic waste.
3. Natural Sweetness - Consumers are increasingly drawn to beverages with natural sweetness derived from enzymatic processes instead of added sugars.
Industry Implications
1. Food and Beverage - The food industry is rapidly expanding its offerings of alternative milk products to cater to diverse consumer preferences.
2. Sustainable Packaging Solutions - The packaging industry is innovating with eco-friendly materials to meet the growing demand for sustainability.
3. Health and Wellness - The health industry is seeing a trend towards products that support dietary restrictions and promote nutritional benefits.