Although the tradition of observing a minute of silence after a tragedy is still respected in person, it's more difficult to slow down the constant chatter online. This year has been a particularly difficult one for Malaysia, especially relating to MH370 and MH17.
This year, on Malaysia's National Mourning Day, the 'Minute of Silence' campaign was set up, challenging mobile phone users to honor the victims of both tragedies by not taking any calls, emails, messages for a whole minute. By visiting the Minute of Silence campaign site, users are asked to switch their phones over to airplane mode, which starts a countdown from 60 seconds. As a result, thousands of people from all over the world gave up a minute to remember lives lost.
Digital Silence Campaigns
'Minute of Silence' Challenges Phone Users to Pay Their Respects
Trend Themes
1. Digital Silence Campaigns - Creating campaigns that encourage people to disconnect from their digital devices for a moment of reflection, honoring victims and taking a break from constant online chatter.
Industry Implications
1. Mobile Phone - Opportunity for mobile phone companies to promote features that promote digital silence and provide an enhanced user experience focused on mindfulness and reflection.
2. Online Platforms - Opportunity for online platforms to create features or campaigns that promote digital silence, encouraging users to disconnect for a designated time to pay respects and reflect.
3. Digital Wellness - Opportunity for digital wellness companies to develop tools, apps, and services that help individuals achieve a healthy balance between online connectivity and quiet reflection moments.