Some of the newest packaging types for AmuseMints' breath mint tins include a fun series of tins that are branded with well-known emoji characters.
Flavors like Wintergreen Cool and Peppermint Smile are matched with a series of emojis that could be used to describe the breath-freshening products. For instance, the Cinnamon mint tin includes a pattern that uses the fire icon, which suggests the spicy kick that comes with the fiery cinnamon flavor.
The evolution of digital language has transformed emojis into a virtually universal method of expression across many languages. As such, beyond the keyboards of smartphones, the recognizable icons are now becoming integrated into everything from products and packaging to billboards and campaigns that will easily catch the eyes of young consumers in any part of the world.
Emotive Mint Tins
AmuseMints' Breath Mint Tins are Decorated with Playful Emoji Icons
Trend Themes
1. Emoji Marketing - Opportunity to leverage the universal appeal of emojis as a branding tool for diverse industries.
2. Personalized Packaging - Opportunity to create customized packaging designs for different flavors and products.
3. Multicultural Branding - Opportunity to create multicultural and globally accessible branding using emojis.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create playful and recognizable products using emoji marketing.
2. Beauty and Personal Care - Opportunity for beauty and personal care companies to create personalized packaging designs for different products.
3. Advertising and Marketing - Opportunity for advertising and marketing companies to create multicultural campaigns that leverage the universal appeal of emojis.