For a short time, Starbucks has introduced a Mini Frappuccino in order to appeal to those who are getting beach body ready, but still want to indulge from time to time. A great take on portion control, this modest menu item is also absolutely adorable. It would be hard to avoid the slew of photos that will onslaught social media platforms once people get their hands on the Mini Frappuccino.
Through the Mini Frappuccino, Starbucks is hoping to attract new customers while also enticing regulars to drop by more frequently. After all, a Mini Frappuccino seems like a harmless treat as the warmer weather settles in. Available in various flavors, the calories saved would depend on the which one a customer goes with, of course.
Modest Mini Frappuccinos
Starbucks Introduces a Smaller Size for Better Portion Control
Trend Themes
1. Mini-size Menu Items - Restaurants and cafes can appeal to health-conscious customers by offering smaller, more portion-controlled versions of their popular dishes and drinks.
2. Indulgent Limited-time Offerings - Offering limited-time, indulgent items can create excitement and buzz on social media, attracting new customers and enticing regulars to visit more frequently.
3. Social Media Marketing - Using social media to showcase visually appealing menu items can generate free publicity and advertising, as customers share photos of their orders on their personal platforms.
Industry Implications
1. Food and Beverage - More restaurants and cafes can consider offering smaller or limited-time portions of popular menu items to cater to health-conscious or indulgent customers, respectively.
2. Social Media Platforms - Social media platforms can develop their advertising and marketing features to better capture the attention of businesses looking to generate buzz around their products.
3. Fitness and Wellness - Fitness and wellness industries can partner with restaurants and cafes to promote healthier, portion-controlled options to their clients and members.