YILI's limited edition mineral water packaging draws inspiration from nature and is conceived by creative agency Brandimage. The Singapore-based agency adorned each of the brand's transparent and simplistic bottles with a botanical motif that celebrates Guangdong -- the region where its contents are sourced from.
Adorned with images of flowers and herbs that are native to Guangdong, each of these bottles captures a viewer's eye and is designed to appeal to a younger demographic. "The inspiration behind the Yili bottle design was Guangdong itself. Our strategy, Follow the Rhythm of Nature, comes from the natural beauty of China’s 24 annual solar seasons," said Steve McGinnes, managing director Brandimage Asia when describing the project.
This mineral water packaging is a fresh and contemporary take on a classic bottle design and will appeal to Guangdong residents, familiar with its botanical symbols.
Floral Bottle Branding
This YILI Mineral Water Packaging is Inspired by Guangdong Botany
Trend Themes
1. Botanical Packaging - Using floral motifs and herb designs in packaging to appeal to younger consumers and create a fresh take.
2. Transparent Packaging - Using transparent packaging to create a simplistic and clean look for products.
3. Locally Sourced Packaging - Using packaging inspired by the region the contents are sourced from to create a stronger connection to the product and its origin.
Industry Implications
1. Beverage Industry - Innovative packaging designs can help beverages stand out on shelves and attract consumers to try them.
2. Design Industry - Creative agencies can provide unique and fresh designs to help brands appeal to younger demographics.
3. Tourism Industry - Creating packaging designs inspired by a region's natural beauty and native flora can help promote tourism and local products.