Just in time for summer, Mike's Hard Lemonade released this TV spot in which a bronzed, sculpted man tans himself on a lounger. His body is transformed into a griddle as he fries an egg on his own six pack.
Clearly, he's cooking, and what better way to cool down than by breaking into a bottle from the nearby bucket of chilled Mike's Hard Lemonade?
If you're into the concept just wait for the grand finale: it is funny:
Frying Eggs on Your Six Pack
Mike's Hard Lemonade Commercial is so Hot
Trend Themes
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Industry Implications
1. Beverage Industry - Chance for beverage brands to leverage unique and creative marketing tactics to enhance brand awareness and reach a wider audience.
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