McDonald's recently decided to bring back its 'Mighty Wings' for the third time. The dish was originally introduced back in 1990, but its failure to become a fan favorite led to its eventual demise. The dish subsequently made a brief return in 2013 and now it is back again for the third time.
Mighty Wings is a dish that consists of bone-in chicken wings coated in a spicy breading. The wings are available in three, five or 10-piece orders and come with a dipping sauce on the side. As of right now, the dish is being served at 285 McDonald's locations with tests expected to run until mid-June.
While the high cost of the dish means it is unlikely to become a permanent menu item, the move to bring back the wings demonstrates that McDonald's is willing to experiment with past dishes.
Resurrected Chicken Wing Dishes
'Mighty Wings' Recently Reappeared on the McDonald's Menu
Trend Themes
1. Resurrected Menu Items - Fast food and chain restaurants revisit discontinued menu items to appeal to nostalgic customers.
2. Limited Time Offerings - Restaurants offer specialty items for a limited time period to create a sense of exclusivity and urgency.
3. Spicy Flavors - Increasing demand for spicy food options across a variety of restaurant types.
Industry Implications
1. Fast Food - Fast food restaurants revamp their menus to appeal to customers seeking variety and nostalgia.
2. Chain Restaurants - Chain restaurants experiment with limited time offerings to maintain customer interest and boost sales.
3. Food and Beverage - Restaurants across the industry explore the popularity of spicy flavors to attract new customers and retain current ones.