The New Pizza Hut Wings Come with a Jim Beam Bourbon BBQ Sauce
Katherine Pendrill — March 17, 2016 — Lifestyle
References: order.pizzahut & brandeating
Pizza Hut recently expanded its WingStreet menu with the addition of its new Jim Beam Bourbon BBQ sauce. In recent years, there has been a growing demand for spicy dishes with more complex flavors. These new wings cater to spice-loving consumers in a unique way.
The new Pizza Hut dish consists of the brand's bone-in and bone-out wings doused in Jim Beam Devil's Cut Spicy Bourbon BBQ sauce. The addition of Jim Beam whiskey gives the sauce a complex and fiery flavor that garners three out of four flames on Pizza Hut's heat scale. The creative new sauce was developed during the National Buffalo Wing Festival in Buffalo, New York, where it took first prize in the creative BBQ category.
The new Jim Beam Bourbon BBQ sauce provides a piquant new option for Pizza Hut customers to enjoy.
The new Pizza Hut dish consists of the brand's bone-in and bone-out wings doused in Jim Beam Devil's Cut Spicy Bourbon BBQ sauce. The addition of Jim Beam whiskey gives the sauce a complex and fiery flavor that garners three out of four flames on Pizza Hut's heat scale. The creative new sauce was developed during the National Buffalo Wing Festival in Buffalo, New York, where it took first prize in the creative BBQ category.
The new Jim Beam Bourbon BBQ sauce provides a piquant new option for Pizza Hut customers to enjoy.
Trend Themes
1. Flavored Chicken Wings - As consumers continue to look for new and unique flavors, there is an opportunity for restaurants to experiment with unconventional sauce and seasoning mixes for chicken wings.
2. Alcohol-infused Dishes - The popularity of alcoholic beverages presents an opportunity to infuse dishes with an assortment of flavors to create new, captivating menu items.
3. Restaurant Contests and Festivals - Contests and festivals provide a great opportunity for restaurants to experiment with new and innovative dishes while getting in front of a new audience.
Industry Implications
1. Fast Food Restaurants - Fast food chains can experiment with new sauces and seasoning mixes for chicken wings to draw in customers looking for unique flavors, and potentially differentiate themselves from competitors.
2. Alcoholic Beverage Industry - The trend of infusing food with alcohol could lead to new product opportunities for alcoholic beverage manufacturers, who could create flavor blends specifically designed for culinary use.
3. Food Festivals and Events - Food festivals and events present an opportunity for restaurants to showcase their innovative and unique menu items to a receptive audience, potentially attracting new customers and driving sales.
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