Though New York often claims to be the home of America's best pizza, Casey's General Stores thinks that the Midwest should have their own pizza claim-to-fame in the form of The Midwestern Pizza.
Casey's General Stores is a chain of convenience stores scattered across the Midwestern United States. In a show of regional pride, the chain recently unveiled The Midwestern Pizza, which combines Sweet Baby Ray’s BBQ Sauce with cheese, pulled pork, bacon, and fire roasted corn. The pizza was part of an ongoing 'Name-Our Pizza contest,' which rewarded one lucky fan from Iowa with free Casey’s pizza for a year. It was that winner, who gave the pizza the simple, yet clever, name of The Midwestern Pizza.
Regionally Inspired BBQ Pizzas
Casey's New Midwestern Pizza is Made with BBQ Sauce and Pulled Pork
Trend Themes
1. Regional Pizza Variations - Opportunity to create unique and region-specific pizza flavors that cater to local tastes and preferences.
2. Collaborative Menu Creation - Engaging customers in the menu creation process through contests or surveys to foster brand loyalty and generate new product ideas.
3. BBQ Fusion - Exploring the combination of BBQ flavors with traditional pizza ingredients to create innovative and bold flavor profiles.
Industry Implications
1. Convenience Store Chains - Convenience stores can capitalize on regional pride by offering unique and localized food options to attract customers.
2. Pizza Restaurants - Pizza restaurants can engage their customers in the menu creation process, allowing them to create new and exciting flavor combinations.
3. BBQ Sauce Manufacturers - BBQ sauce manufacturers can partner with pizza restaurants and convenience stores to create new BBQ-inspired pizza flavors and capitalize on the popularity of BBQ cuisine.