Kinship takes a unique approach to nourishing the skin by producing clean and cruelty-free microbiome-balancing skincare. Helping to support the health of the skin from the inside out, the brand prioritizes the use of high-quality ingredients and rejects the use of 1,300 questionable ingredients that are banned by the European Union, such as sulfates, silicones and parabens.
The brand makes skincare essentials like cleansers, moisturizers, acne treatments and even its own kind of sunscreen.
At the base of all products from the brand is a plant-based pre-probiotic called the "Kinbiome." Some of the beneficial ingredients that can be found in Kinship's products include AHAs, hyaluronic acid, marshmallow root, coconut water and oils that are full of healthy fats to lock in moisture.
Microbiome-Balancing Skincare
Kinship's Products Feature a Plant-Based Pre-Probiotic "Kinbiome"
Trend Themes
1. Microbiome-balancing Skincare - Kinship is paving the way for a wave of skincare products that balance the skin's microbiome through the use of a plant-based pre-probiotic.
2. Cruelty-free Beauty - Kinship's refusal to test on animals and use of only clean and high-quality ingredients sets the trend for a more eco-friendly and conscientious beauty industry.
3. Clean Beauty - The use of only clean and natural ingredients, while avoiding harmful and questionable chemicals, is a major trend that is sure to disrupt the beauty industry.
Industry Implications
1. Skincare - The skincare industry is poised for a clean and sustainable revolution that emphasizes the use of natural and cruelty-free ingredients.
2. Beauty - The beauty industry at large is experiencing a shift towards a more eco-friendly and conscientious approach, with cruelty-free and natural cosmetics gaining popularity.
3. Natural Products - The natural products industry is growing, as consumers become more aware of the benefits of using only high-quality, eco-friendly, and non-toxic ingredients in skincare and beauty products.