Catera Negra is a luxury Mexican tequila brand that combines expert craftsmanship with a strong passion. The brand's story follows the tequila-crafting adventures of Don Alberto Becherano who spent 40 years making tequila. Initially a hobby, Becherano ended up perfecting his own method for making the spirit. This eventually culminated in Cantera Negra which promises "a new level in ultra-premium tequila."
Cantera Negra's Mexican tequila family includes Silver, Reposado, Añejo, Extra Añejo, and Café. All of these varieties are aged longer than the standard and contain no additives. The brand also includes a variety of cocktail recipes on its website for connoisseurs to try.
Following its success in the luxury spirit category, the Cantera Negra brand was partially acquired by Deutsch Family Wine & Spirits.
Ultra-Premium Mexican Tequilas
Cantera Negra Boasts a Line-up of Luxury Mexican Tequilas
Trend Themes
1. Luxury Tequila Brands - As consumers continue to seek out unique and high-end alcohol options, there is opportunity for the growth and development of more luxury tequila brands like Cantera Negra.
2. Craftsmanship and Traditional Methods - There is a growing appreciation for artisanal products crafted using traditional methods, creating opportunities for innovative tequila companies to focus on crafting spirits with unique stories and rich histories.
3. Premiumization - The premiumization trend is driving the popularity of ultra-premium tequilas, providing an opportunity for innovative companies to create high-end products that cater to the luxury market.
Industry Implications
1. Alcohol Manufacturing - There are opportunities for alcohol manufacturers to innovate through the development of luxury tequila brands that offer unique flavor profiles and targeted marketing strategies to appeal to the luxury market.
2. Hospitality Industry - The hospitality industry can capitalize on the premiumization trend by incorporating high-end tequila products like Cantera Negra into their offerings, creating unique experiences that cater to the luxury consumer.
3. Marketing and Advertising - As luxury tequilas gain popularity, there is an opportunity for marketing and advertising agencies to focus their efforts on creating campaigns that target the luxury market and promote the unique stories and traditional methods behind the brands.