During quarantine, many people are turning to group video calling platforms for face-to-face interactions at a distance and Facebook is introducing a solution of its own called Messenger Rooms. With Messenger Rooms, Facebook users can host group calls with up to 50 people and to make it easy for others to join, Facebook lets users post links in their News Feed, Groups or event pages. Notably, people can join a video chat room without having the Messenger app or a Facebook account. Of course, there are also some features in place so that hosts can lock their rooms to prevent unwanted guests.
Messenger Rooms offers immersive 360-degree backgrounds and multiple camera filters, including options to enhance visibility of one's face and space.
Accessible Virtual Hangouts
Facebook's Messenger Rooms are Open to Non-Facebook Users
Trend Themes
1. Virtual Hangouts - Opportunity for virtual hangout facilitation software that offers immersive experiences and is accessible to non-Facebook users.
2. Group Video Calling Platforms - Opportunity for group video calling software that offers advanced features and is accessible to those without the app or an account.
3. Social Networking Services - Opportunity for social networking platforms to expand their features, such as immersive backgrounds and filters, for group video calling.
Industry Implications
1. Video Conferencing Software - Opportunity for video conferencing software companies to expand features and reach non-Facebook users with accessible virtual hangout services.
2. Social Media Platforms - Opportunity for social media platforms to develop their group video calling features in order to compete with Facebook's Messenger Rooms.
3. Event Planning Services - Opportunity for event planners to utilize accessible virtual hangout services for hosting large events or virtual conferences.