Message Display Bags
The Favourite
Swarovski has joined hands with Philips to create an urban, chic and fashionable message-displaying bag they called The Favourite. The bag is made from violet leather that has a large, Swarovski crystal-decorated band attached to it. A large piece of crystal mesh on the front of the bag features a flexible background which can display pre-registered messages, made possible by Philips Lumative textile technology which has LED embedded into the fabric. The bag can be held by a wrist-loop in crystal mesh.
Trend Themes
1. LED Embedded Fashion - The integration of LED technology into fashion accessories opens up opportunities for personalized and interactive messaging.
2. Crystal-decorated Accessories - The combination of luxurious crystals and trendy accessories creates a new market for high-end fashion products.
3. Flexible Display Technology - The development of flexible displays allows for innovative designs and applications in various industries beyond fashion.
Industry Implications
1. Fashion Accessories - The use of LED and crystal decorations in accessories presents a disruptive innovation opportunity to create unique and customizable products.
2. Technology - The integration of flexible displays in various industries, such as fashion and beyond, has the potential to revolutionize communication and advertising.
3. Luxury Goods - The combination of crystals and innovative technology in luxury products provides an avenue for premium brands to differentiate themselves in the market.