Countless people have welcomed a new pet into their homes in over the last few years and Petco's Merry Makings collection was created to help pet parents welcome these important members of the household into all the festivities of the holiday season. The new collection includes matching apparel for pets and pet parents, toys, healthy treats, advent calendars and much more.
Petco reports that "More than 11 million pets came into our homes during the pandemic, creating a whole new generation of pet parents who are closer to their pets than ever before and eager to involve their pet family members in the holiday festivities." This collection speaks to gift-givers who want to spoil their dogs, cats and small animals and make special memories together.
Festive Pet Product Collections
Petco's 'Merry Makings' Inspires Meaningful Moments with Pets
Trend Themes
1. Personalized Pet Products - Creating personalized holiday pet products and experiences that reflect the unique personalities of pets and their owners.
2. Eco-friendly Pet Products - Developing a line of sustainable pet products, including toys and treats, for environmentally conscious consumers.
3. At-home Pet Services - Providing at-home grooming and pet care services for pet owners who want to ensure their pets look and feel their best during the holiday season.
Industry Implications
1. Pet Retail - The pet retail industry can continue to capitalize on the increase in pet ownership by offering innovative and inclusive holiday product lines.
2. Pet Services - There is an opportunity for pet service providers to develop unique services and experiences that cater to pet owners during the holiday season.
3. E-commerce - With the rise of online shopping, e-commerce retailers can take advantage of the pet industry's growth by offering exclusive holiday collections and streamlined shopping experiences.