In order to help consumers get the ultimate beachy waves for the summer, Tarte launched its 'Mermaid Waves Salt Spray,' which works with all different hair types to help increase volume and add texture.
As the formula is packed with sea salt, it doesn't cause damage to the hair when it's used, and works to subtly enhance the user's natural waves and curls without weighing them down. To use the Salt Spray, consumers simply spritz a few pumps onto their damp hair, and twist some strands to create even more texture once it's blow dried. Alternatively, the spray can be used on dry hair as well, helping to refresh it and bring out the waves.
Mermaid-Inspired Sea Salt Sprays
Tarte's 'Mermaid Waves Salt Spray' Works on All Hair Types
Trend Themes
1. Beachy Waves Hair Products - Opportunity for creating innovative hair products that enhance natural waves and curls without damaging the hair.
2. Sea Salt Sprays - Opportunity for creating sea salt sprays that add volume and texture to different hair types without weighing them down.
3. Multi-functional Hair Products - Opportunity for developing hair products that can be used on both damp and dry hair, providing different benefits for each.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty brands to develop innovative hair products that cater to the needs of consumers seeking beachy waves and textured hair.
2. Hair Styling Tools and Products - Opportunity for hair tools and product manufacturers to create sea salt sprays that can enhance hairstyles and provide versatile styling options.
3. Natural and Organic Hair Products - Opportunity for natural and organic hair product brands to offer sea salt sprays as a chemical-free alternative for adding texture and volume to hair.