The Merchant Gourmet Plant Jars are a premium, plant-based meal option that come ready-to-eat to provide consumers with a simple way to enjoy a high-quality meal from anywhere.
The product comes in there varieties to choose from including Fragrant Lentil Madras Curry with Chickpeas & Squash, Rich Put Lentil Bolognese with Porcini Mushrooms and Spicy Lentil Chilli with Black Beans & Corn. Each of the jars are intended to be added to rice, pasta or even eaten on the their own, and can be warmed up in the microwave or on the stovetop.
Managing Director Richard Peake spoke on the new Merchant Gourmet Plant Jars saying, "We are incredibly proud to be launching a unique and disruptive plant-based ready-meal concept to market. Plant Jars marks an exciting new chapter for Merchant Gourmet as we expand our plant-based portfolio even further. The new range strengthens our position within the plant-based category, showing our commitment to create simple, great-tasting products that continue to excite shoppers. We want to make plant-based food accessible, convenient and simple so that more people are inspired to eat more plants and feel better. Quick, delicious and ready in minutes, our Plant Jars are made using the best quality ingredients that are not only better for our health, but also for the planet."
Jarred Plant-Based Meals
The Merchant Gourmet Plant Jars Come in Three Varieties
Trend Themes
1. Plant-based Meal Options - Creating more plant-based meal options can disrupt traditional meat-based food industries and appeal to health and eco-conscious consumers.
2. Ready-to-eat Convenience - Offering ready-to-eat meal options can disrupt the traditional meal prep and delivery industries, providing convenient solutions for busy consumers.
3. Expansion of Plant-based Products - Expanding plant-based product options can disrupt the food and grocery industries, as more consumers seek healthier and ethical food options.
Industry Implications
1. Food Industry - Creating innovative plant-based meal options can disrupt traditional meat-based food industries and appeal to health and eco-conscious consumers.
2. Meal Prep and Delivery Industry - Offering ready-to-eat meal options can disrupt the traditional meal prep and delivery industries, providing convenient solutions for busy consumers.
3. Grocery Industry - Expanding plant-based product options can disrupt the food and grocery industries, as more consumers seek healthier and ethical food options.