A new website for the Mercedes-Benz GLK features one of today's hottest digital phenomenons: remixing videos.
The newly launched site lets you design your own Mercedes, selecting things like color and rims, as it showcases the GLK through an interactive music video to the song “Taken Away†by Digitalism, an electro house duo from Hamburg, Germany.
In the video, you get to cruise around in the new GLK as you explore a hip city. Objects and scenery are then transformed as you sweep by in the awe-evoking German sports car.
As Digitalism's track plays in the background, users have the ability to manipulate the music through their interaction with surrounding objects.
To further boost their appeal to fans, Digitalism is offering their new album as a free download.
Interactive Music Videos
Mercedes-Benz GLK Digitalism Ads
Trend Themes
1. Interactive Music Videos - Creating interactive music videos that allow users to manipulate the music through their interaction with surrounding objects.
2. Remixing Videos - Providing platforms for users to remix videos and customize elements such as color and scenery.
3. Digital Phenomenons - Exploring the trend of incorporating digital trends into marketing campaigns, such as offering free downloads as an incentive.
Industry Implications
1. Automotive - Automotive companies creating interactive experiences that showcase their vehicles and allow users to customize features.
2. Music - Musicians and music industry professionals incorporating interactive elements into music videos and offering digital downloads to engage with fans.
3. Marketing - Marketing agencies utilizing digital phenomenons and interactive video platforms to create unique and engaging campaigns for brands.