'Easy' is the name of a new organic delivery subscription service that's aiming to set itself apart by taking the shame out of menstrual hygiene products and the discomfort that often surrounds a woman's natural body functions.
'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of period-stained sheets.
All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as taboo or shameful, which is a bit ridiculous in this day and age."
Shameless Menstruation Campaigns
'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
Trend Themes
1. De-stigmatizing Menstruation - Easy's 'No Shame' campaign aims to de-stigmatize menstruation and promote open conversations about periods.
2. Organic Subscription Services - Easy's organic delivery subscription service offers a convenient and environmentally-friendly option for menstrual hygiene products.
3. Body Positivity - Easy's campaign promotes body positivity by showcasing the natural functions of women's bodies.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene products industry could benefit from creating products and campaigns that eliminate shame and promote openness about menstruation.
2. Subscription Services - The subscription services industry can explore new opportunities by offering organic and eco-friendly alternatives for various products, including menstrual hygiene products.
3. Advertising and Marketing - The advertising and marketing industry can tap into the trend of body positivity and create campaigns that challenge societal norms and aim to de-stigmatize natural bodily functions like menstruation.