7 Diamonds uses this season to show their California style in a much more rugged fashion for its Fall / Winter 2013 Campaign Lookbook.
With a mix of leather jackets, coats and their well-known shirts, the line took to the mountains for the shoot, which seems to be the perfect place to set the tone for the new campaign. For this campaign, models Ciao Cesar, Mitch King, Chris Brown and Alex Gasperetti were chosen to show their feel and fit of the season.
Adding cool backgrounds of mountains, lakes, forest and motorcycles really completed this manly menswear campaign. While every season the line seems to go the extra mile to make its campaigns concurrently better, you may want to take a trip to the wilderness and view these great pictures.
Learn more about the brand at 7diamonds.com.
Ruggedly Sophsticated Menswear
The 7 Diamonds Lookbook Marries Masculinity and Nature
Trend Themes
1. Rugged Menswear - Opportunity for disruptive innovation: Develop sustainable and ethically sourced materials for rugged menswear that align with consumers' growing concern for the environment.
2. Outdoor-inspired Fashion - Opportunity for disruptive innovation: Combine fashionable design with functional features, such as built-in technology or weather-resistant fabrics, to cater to the needs of outdoor enthusiasts.
3. Nature-themed Campaigns - Opportunity for disruptive innovation: Utilize immersive virtual reality experiences or augmented reality platforms to create interactive nature-themed campaigns that deeply engage consumers.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Implement AI-based personalized styling services to enhance the shopping experience and recommend rugged menswear items that align with individual preferences.
2. Sustainable Materials - Opportunity for disruptive innovation: Develop innovative materials from recycled or upcycled sources that can be used in the production of rugged menswear, reducing environmental impact.
3. Virtual Reality - Opportunity for disruptive innovation: Create virtual showrooms where consumers can explore and interact with rugged menswear products in a lifelike digital environment.