Old Spice is introducing the sequel to its award-winning Men Have Skin Too campaign and it features a mix of new and returning characters to spotlight the Fresher Collection. This line of antiperspirants and deodorants, lotions and body washes are focused on skin-caring benefits thanks to nourishing ingredients such as coconut oil and shea butter.
The campaign focuses on relatable moments such as borrowing a partner's body wash and other experiences with household members and family, especially living in such close proximity to one another during a pandemic. While this collection responds to the growing demand for men’s products with skincare benefits, it also recognizes that partners and family members often share these products with men.
Skincare-Inspired Grooming Products
Old Spice's New Campaign Reminds That "Men Have Skin Too:
Trend Themes
1. Skin-caring Grooming Products - The trend towards grooming products with skin-caring benefits creates opportunities for disruptive innovation in the men's skincare and grooming industry.
2. Gender-neutral Product Lines - The growing recognition of partners and family members sharing skincare and grooming products with men presents a disruption opportunity for gender-neutral product lines in the personal care industry.
3. Marketing Relatable Moments - The trend towards marketing relatable moments in advertising creates opportunities for disruptive innovation in the advertising and marketing industry for personal care products.
Industry Implications
1. Men's Skincare and Grooming - The trend towards skincare-inspired grooming products creates disruptive innovation opportunities in the men's skincare and grooming industry.
2. Personal Care - The trend towards sharing personal care products presents disruptive innovation opportunities for gender-neutral product lines and packaging in the personal care industry.
3. Advertising and Marketing - The trend towards marketing relatable moments creates opportunities for disruptive innovation in advertising and marketing for personal care products.