Starbucks Japan recently announced its first summer menu addition, the Melon of Melon Frappuccino and it's part of a drop that's all about vivid seasonal colors. The two-colored drink features two melon flavors in the form of orange melon pulp, which is visible in the sauce at the bottom, and green melon juice.
Aside from its aesthetic value, the melon pump at the bottom helps customers savor the aroma and taste of melon until their drink is done. Last year, the Melon of Melon Frappuccino was offered for a short time but this summer, Starbucks Japan is reintroducing this refreshing beverage with 1.8 times more pulp than last year’s edition.
Also on the menu are fruity snacks like the Banana Cream Doughnut, Strawberry Doughnut and Orange Mango Cake.
Dual-Colored Melon Frappuccinos
Starbucks Japan's Melon Frappuccino Has a Pulpy Base
Trend Themes
1. Vividly-colored Food and Beverages - Businesses can experiment with vibrant colors in their products and packaging for aesthetic appeal and to stand out from competitors.
2. Pulp-based Food and Beverages - Companies can incorporate fruit pulps in their food and beverage products to enhance the aroma and taste experience for customers.
3. Summer-themed Menu Additions - Enterprises can create seasonal menu items that reflect the warmer months to attract customers and drive sales.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore new flavor combinations and visual aesthetics to attract customers and boost sales.
2. Packaging - Packaging companies can offer colorful and innovative packaging solutions to food and beverage businesses to help them stand out on shelves.
3. Hospitality - Hotels, restaurants, and cafes can offer seasonal menu items to appeal to customers looking for refreshing and summery food and beverages.