Melo makes beverages with kava that invite consumers to feel uplifted, social and vibrant from formulas that are non-alcoholic and all-natural, and also relaxing to the body, supportive for sleep and potentially anxiety-reducing. Described as "guilt-free multitaskers," the canned drinks are available in refreshingly different sparkling varieties like Hideaway Island with passionfruit, orange and guava, and Banana Bay with banana cream—which were intentionally created to be more palatable than other kava drinks on the market.
Kava is gaining recognition as an ingredient in the functional beverage category, especially as consumers embrace non-alcoholic refreshments. The calming and stress-relieving properties of the ingredient are particularly appealing to health-conscious individuals seeking natural ways to unwind. Within the world of kava, Melo sets itself apart with a superior extraction process to ensure the potency and purity of its star ingredient.
Bubbly Kava Beverages
Melo's Non-Alcoholic Canned Drinks Share the Calming Qualities of Kava
Trend Themes
1. Functional Beverage Innovation - The rise of functional beverages like kava-infused drinks caters to consumers looking for non-alcoholic ways to relax and enhance their well-being.
2. Non-alcoholic Socializing - Brands are creating non-alcoholic drinks that encourage social interaction without the drawbacks of alcohol, tapping into the sober-curious trend.
3. Natural Stress Relievers - Products with natural ingredients such as kava are becoming popular as consumers seek effective, plant-based solutions for managing stress and anxiety.
Industry Implications
1. Beverage Industry - The beverage industry is diversifying with offerings that include functional and wellness-focused drinks, moving away from traditional alcoholic and sugary options.
2. Health and Wellness - The health and wellness sector is integrating unique botanicals like kava into consumer products, appealing to those prioritizing mental well-being and holistic health.
3. Natural Products - The natural products industry is expanding with new formulations that use plant-based ingredients known for their therapeutic effects, such as kava, to attract health-conscious shoppers.