As more and more baby boomers embrace social media, older influencers like Melissa55 have garnered an impressive online following. With more than 62,000 subscribers on YouTube and more than 13,000 Instagram followers, the Tennessee-based beauty buff is a hit with older consumers.
A self-described "over 60 makeup loving grandmother," Melissa55 is a popular makeup and beauty vlogger. Each week, she uploads tutorials for everything from how to use a particular eyeshadow palette to tackling wrinkles. She also posts videos of different hairstyles and styling tricks. Her goal is to show other women over 60 how to experiment with makeup, hair styles, clothes and beauty products by giving them tips and tricks that will work for their specific needs.
With many older women becoming more interested in social media and video blogs, Melissa55 is one example of how online tutorials for boomers are becoming increasingly popular.
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
Trend Themes
1. Boomer Beauty Influencers - As older influencers like Melissa55 gain a large following, there is a growing trend of beauty vlogs specifically catering to the baby boomer generation.
2. Makeup and Beauty for Seniors - The popularity of tutorials by influencers like Melissa55 reflects the increasing demand for makeup and beauty tips specifically tailored to the needs of women over 60.
3. Social Media Engagement for Baby Boomers - The rise of baby boomer influencers like Melissa55 suggests a trend of older women embracing social media as a platform to share their experiences and connect with others.
Industry Implications
1. Beauty and Cosmetics - The success of Melissa55 and similar influencers presents opportunities for the beauty and cosmetics industry to develop products and marketing strategies that cater to the unique needs and preferences of the baby boomer demographic.
2. Digital Content Creation - As baby boomers increasingly engage with social media and video platforms, there is a growing demand for digital content creators who can produce tutorials and videos targeted specifically at this demographic.
3. Fashion and Personal Style - With older women seeking fashion inspiration and guidance from influencers like Melissa55, there is an opportunity for the fashion industry to provide age-appropriate clothing options and styling advice for the baby boomer market.