Inspired by the Mediterranean cuisine of Split, Croatia, Bokeria is a traditional restaurant serving high-quality dishes in Mexico City. The restaurant's comfortable atmosphere is reflected in its easily accessible packaging and branding scheme designed by agency Anagrama.
Anagrama's brand visualization for Bokeria is centered on an appreciation for high-quality ingredients and a love of travel. In addition to its dining space, Bokeria produces a range of packaged goods that share the same values as the restaurant. Included in the design scheme by Anagrama are business card designs, menus, bottles of oil, plastic boxes of fresh made pasta and jars of preserves.
The unique Bokeria experience is brought to life through its cohesive branding scheme that communicates the Mexico City restaurant's inspirations and values.
Mediterranean Restaurant Branding
Bokeria Brings Mediterranean Cuisine to Mexico City
Trend Themes
1. High-quality Ingredients - Disruptive innovation opportunities can arise by incorporating high-quality ingredients into the branding and packaging of food products.
2. Travel-inspired Branding - There is potential for disruptive innovation in the tourism industry by creating travel-inspired branding that captures the essence of different cultures and cuisines.
3. Packaged Goods Expansion - Opportunities for disruptive innovation can be found in expanding traditional restaurant businesses into packaged goods, allowing customers to experience the brand beyond the dining space.
Industry Implications
1. Food and Beverage - Disruptive innovation can revolutionize the food and beverage industry by prioritizing high-quality ingredients and creating unique packaging experiences.
2. Design and Branding - There are disruptive innovation opportunities in the design and branding industry by creating cohesive visual identities that communicate the values and inspirations of brands.
3. Tourism and Hospitality - The tourism and hospitality industry can benefit from disruptive innovation in creating travel-inspired experiences, such as bringing authentic cuisines from different regions to new destinations.