Beyond Meat is known for its protein-rich beefless patties and the brand is now introducing a meatless breakfast sausage that's 100% plant-based and has the potential to be enjoyed as an alternative to regular pork breakfast sausages. The Beyond Breakfast Sausage boasts 11 grams of protein per serving and according to the brand, it boasts "50% less total fat, 35% less saturated fat and sodium and 33% fewer calories than a leading brand of pork sausage patties."
The Beyond Breakfast Sausage is launching in two varieties, classic and spicy, which cook quickly from frozen and were created to look and satisfy like traditional pork breakfast sausage. As well as appealing to those who want to cut back on their meat consumption, the meatless breakfast sausages are free from soy, gluten, added cholesterol, nitrates, nitrites, antibiotics, hormones or artificially produced ingredients.
Meatless Breakfast Sausages
The Beyond Breakfast Sausage is an Alternative to Pork Sausage
Trend Themes
1. Plant-based Meat Substitutes - The trend towards plant-based meat substitutes like Beyond Breakfast Sausage provides opportunities for companies to create innovative, sustainable and healthy meat alternatives.
2. Healthy Convenience Foods - Beyond Breakfast Sausage's quick and easy preparation and healthy nutrient content signify an opportunity for companies to create more healthy convenience food options that appeal to consumers' busy lifestyles.
3. Reduced Fat and Calorie Foods - Beyond Breakfast Sausage's significantly lower total fat, saturated fat and calorie content highlights the potential for companies to create reduced fat and calorie versions of popular foods that still satisfy consumer cravings.
Industry Implications
1. Plant-based Food Industry - Beyond Breakfast Sausage adds to the push for plant-based alternatives in the food industry, with opportunities for innovation in ingredients, processes and marketing.
2. Frozen Food Industry - Beyond Breakfast Sausage's quick preparation from frozen signifies a potential trend towards more innovative and convenient frozen food options.
3. Health Food Industry - Beyond Breakfast Sausage's healthy nutrient content demonstrates an opportunity for companies in the health food industry to create more nutritious and functional products that also appeal to consumers' taste preferences.