The Great British Bake Off star Lottie Bedlow teamed up with Italian-American restaurant Frankie & Benny’s to create a pure chocolate meatball-shaped Easter egg. This oversized dessert perfectly represents what the restaurant is most famous for and it puts a seasonal spin on its beloved meatballs.
This chocolate Easter egg is 10 times the size of a regular meatball and it took over 30 hours to perfect. Those who want to celebrate Easter in an unforgettable way are invited to enter for their chance to win the giant meatball Easter egg by visiting their local Frankie & Benny’s, scanning a QR code and entering their details.
This amplified take on classic Easter chocolates adds excitement and whimsy to yearly celebrations, all the while driving foot traffic to Frankie & Benny’s.
Meatball-Shaped Easter Eggs
Frankie & Benny’s and Lottie Bedlow Created a Giant Easter Treat
Trend Themes
1. Easter Treats Reinvented - The trend of reinventing classic Easter treats with unconventional shapes or flavors creates opportunities for companies to drive excitement and stand out in a crowded market.
2. Collaborative Creation - Collaborations between food and non-food entities lead to the creation of unique products that generate buzz, drive traffic, and attract new customers.
3. Interactive Promotions - Interactive promotions that engage customers and require them to visit physical locations can effectively drive foot traffic while increasing brand awareness and customer loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of reinventing classic Easter treats by creating and marketing unique and unconventional products that appeal to customers and drive sales.
2. Retail - Retail companies can collaborate with food industry entities to create unique products and experiences that drive foot traffic to their stores and attract new customers.
3. Marketing and Advertising - Marketing and advertising firms can design and implement interactive promotions that leverage technology and customer engagement to promote products and increase brand awareness.