Burger King New Zealand recently revealed a new carnivore-friendly menu called the 'Meatatarian Range.' Not only does the new menu include three extra-meaty burgers, but it also includes a dessert topped with savory bacon strips.
The new Meatatarian Range from Burger King New Zealand is a limited-edition menu that consists of three gargantuan burgers: the Half Meaty, the Full Meaty and the Chicken Bacon Meaty. The Half Meaty includes just a chicken and beef patty, while the Full Meaty includes two beef patties and a single chicken patty. Finally the Chicken Bacon Meaty includes two chicken patties and several strips of bacon. If the multi-patty burgers weren't enough, the new menu also includes a Bacon Sundae made with soft serve ice cream, caramel sauce and strips of bacon.
The new Meatatarian Range demonstrates that while consumers are looking for more nutritious options at fast food restaurants, the demand for outrageously unhealthy dishes has not disappeared.
Bacon-Topped Sundaes
Burger King New Zealand Added a Bacon Sundae to Its Meatatarian Range
Trend Themes
1. Meat-centric Menus - Fast food chains can create meat-centric menus to cater to consumers who are looking for meatier and indulgent food options.
2. Savory Desserts - Restaurants can experiment with savory dessert options that incorporate unconventional ingredients to cater to adventurous eaters.
3. Limited-edition Items - Limited-edition menu items can create buzz around a brand and drive traffic to restaurants.
Industry Implications
1. Fast Food Chains - Fast food chains can create new and exciting menus to cater to their audience's desires and drive growth.
2. Dessert - Dessert manufacturers and restaurants can experiment with unconventional ingredients and flavors to create new and unique products.
3. Marketing and Advertising - Marketing and Advertising firms can help restaurants promote their limited-edition menu items to maximize customer engagement and sales.