Old Spice and Arby’s are partnering for a limited edition ‘Meat Sweat Defense Kit’ and accompanying commercial to save consumers from "meat sweats." The kit included an ‘Old Spice Sweat Defense Dry Spray,’ limited edition roast beef sweatshirt and sweatpants, a moisture-wicking towel, headband, and a $15 Arby’s gift card. The original ‘Sweat Defense’ spray comes with five unique scents designed to protect from sweat and odor, keeping consumers smelling fresh for a longer time.
The ‘Meat Sweat Defense Kit’ sold out in a record three hours, but Old Spice and Arby’s have plans to produce an exciting advertising campaign dubbed ‘Ultimeat Dreams’ that features Old Spice Guy, Isaiah Mustafa, and more. The partnership will also see Old Spice Guy distributing themed merchandise to celebrate the collaboration on the streets of New York.
Meat Sweat Campaigns
Old Spice and Arby's Launch the ‘Meat Sweat Defense Kit’ Campaign
Trend Themes
1. Branded Merchandise - The success of the 'Meat Sweat Defense Kit' demonstrates the potential for branded merchandise and limited-time offers for promotional campaigns.
2. Humorous Marketing - The popularity of the 'Meat Sweat Defense Kit' showcases the power of humor in marketing campaigns, particularly in the food and personal care industries.
3. Cross-industry Collaboration - The partnership between Old Spice and Arby's highlights the opportunity for cross-industry collaborations that can bring new, innovative products and marketing campaigns to consumers.
Industry Implications
1. Food and Beverage - The success of Arby's limited edition 'Meat Sweat Defense Kit' demonstrates the potential for food and beverage companies to incorporate branded merchandise and limited-time offers in their promotional campaigns.
2. Personal Care - Old Spice's 'Sweat Defense' spray and 'Meat Sweat Defense Kit' showcase the potential for personal care companies to expand their product lines beyond traditional deodorants and antiperspirants.
3. Marketing and Advertising - The success of Old Spice and Arby's partnership demonstrates the potential for innovative marketing campaigns that combine humor, branded merchandise, and cross-industry collaborations.