The Macdonald Windsor Hotel is marking the celebration of Great British Beef Week with an unusual menu item—not food, but a meat drink. The Whisky Steak cocktail is made by soaking a strip of 21-day aged sirloin steak in a base of Monkey Shoulder blended malt scotch whisky. This unusual infusion is balanced out by a homemade rosemary syrup and freshly ground black pepper, which rounds out the sweet and savory flavors.
For those who are wary about sipping back something where meat has been sitting, the Rosemary Gin Steaktini is another option offered at the hotel that serves to cleanse the palate after eating steak.
As a week that pays tribute to the quality of beef that comes out of Britain and raises funds for the farming industry, this is an intriguing way to get people to taste, see and experience beef in a new way.
Steak-Infused Cocktails
The Macdonald Windsor Celebrates Beef Week with an Upscale Meat Drink
Trend Themes
1. Meat-infused Cocktails - Bars and restaurants can experiment with meat-infused cocktails to attract customers looking for unique and innovative drink options.
2. Alternative Meat Products - The trend towards non-traditional meat products creates an opportunity to explore innovative ways to use meat, such as infusing it into cocktails.
3. Food and Beverage Tourism - Integrating local food and drink specialties into the guest experience can attract tourists who are interested in trying unique and culturally significant culinary offerings.
Industry Implications
1. Hospitality - Hotels and upscale restaurants can create exclusive and innovative food and drink options to differentiate themselves in a crowded market.
2. Alcohol and Beverage - Alcohol and beverage companies can explore innovative ways to cater to consumers looking for unique and exotic drink options.
3. Meat and Livestock - Meat and livestock farmers can leverage the trend of alternative meat products to create new revenue streams and appeal to a wider market.