The word "healthy" does not often come up alongside "fast food," but TYME is a new fast food company that hopes to change this by serving healthy meals in a jar.
TYME specifically targets busy adults who have forgotten to pack their lunches and want to indulge in a healthy mid-day meal. TYME offers a variety of dishes that offer balanced portions of grains, vegetables and legumes. Some of the single-serve menu items on offer from TYME include options like Cauliflower Rice, Indian and The Original, all of which are currently only available for $10 by delivery in New York City.
In the same way that many people choose to pack their own colorful, layered meals in Mason jars, the meals in jars from TYME are packaged in recyclable plastic containers.
Ready-Made Lunch Jars
TYME is a New Fast Food Company That Sells Meals in Jar Packaging
Trend Themes
1. Healthy Fast Food - Disruptive innovation opportunity: Developing new fast food concepts that prioritize healthy options and convenient packaging.
2. Ready-made Meals - Disruptive innovation opportunity: Creating convenient meal solutions for busy individuals who forget to pack their lunches.
3. Jar Packaging - Disruptive innovation opportunity: Exploring alternative packaging methods, such as jars, for food products that enhance convenience and sustainability.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Transforming the fast food industry by introducing healthier, pre-packaged meal options.
2. Food Delivery - Disruptive innovation opportunity: Expanding the food delivery industry to offer a wider range of healthy meal options for on-the-go consumers.
3. Packaging - Disruptive innovation opportunity: Revolutionizing the packaging industry by developing sustainable and convenient packaging solutions for ready-made meals.