The worldwide population of consumers in their elderly years is steadily increasing, so products like the Nutricia 'Fortisip' meal drink are becoming more prevalent. Focused on providing nutrition to those whose diet is incomplete, Nutricia 'Fortisip' comes in several flavor options including Toffee, Banana, Orange, Vanilla, Chocolate and more.
The small size of Nutricia 'Fortisip' beverages is overpowered by the product's ability to provide whole nutrition supplementing without having to manually consume all the various fruits and beverages for sustenance. The meal drink is totally gluten-free and, despite the rather milkshake-like flavors, is lactose-free as well, which makes it ideal for restrictive consumers on special diets. Formulated for those with incomplete or lacking diets, Nutricia 'Fortisip' beverages are predominantly found in Asia and Australia.
Nutritionally Complete Beverages
Nutricia 'Fortisip' is a Meal Drink Fortified to Nourish
Trend Themes
1. Nutritionally Complete Beverages - There is a growing demand for nutritionally complete beverages, making it a worthwhile area for innovation.
2. Elderly Nutrition - As the elderly population continues to grow, there is an increasing need for nutritionally complete products like Nutricia 'Fortisip'.
3. Alternative Meal Options - Nutricia 'Fortisip' provides an alternative meal option for those with incomplete diets, presenting opportunities for disruption in the meal replacement industry.
Industry Implications
1. Food and Beverage - Nutritionally complete beverages like Nutricia 'Fortisip' represent a promising area for innovation in the food and beverage industry.
2. Healthcare - The healthcare industry could benefit from providing nutritionally complete products like Nutricia 'Fortisip' to patients with incomplete diets.
3. Wellness - Nutritionally complete beverages can be marketed to health-conscious consumers as an easy way to supplement their diets, making it a disruptive innovation opportunity in the wellness industry.