When it comes to its recruiting process, McDonald's motto is "Hire on attitude, train on skills," and this becomes apparent in its latest print campaign titled 'McMistakes.'
The simple ads appear similar to typical product images, however each one features a big mistake. Upon closer inspection, the viewer will note that there's fries inside of a McFlurry cup, ice cream inside of a Big Mac container and a burger inside of a fries container. The bottom of the advertisement reads "Students Wanted. No Experience Needed."
This simple but effective ad campaign encourages young people to apply for roles within the fast food establishment, and reinforces the idea that experience isn't required to become a great employee.
Mistake-Encouraging Fast Food Jobs
McDonald's McMistakes Encourages Young People to Apply
Trend Themes
1. Mistake-driven Recruitment - Exploring the use of deliberate mistakes in recruitment campaigns to attract young talent and emphasize the importance of attitude over experience.
2. Emphasizing Attitude Over Skills - Promoting the idea of hiring based on attitude and potential rather than traditional skill requirements.
3. Innovative Print Advertising - Utilizing clever and attention-grabbing print advertisements to engage target audiences and generate interest in job opportunities.
Industry Implications
1. Fast Food - Discovering disruptive innovation opportunities within the fast food industry by reimagining recruitment strategies to attract and retain young talent.
2. Advertising - Exploring disruptive innovations in the advertising industry through the use of unconventional and creative approaches to attract and engage audiences.
3. Human Resources - Identifying disruptive innovation opportunities within human resources by rethinking traditional hiring practices and focusing on attitude and potential over experience.