For those who appreciate McDonald's hash browns, the brand's new tater tots are sure to be appealing.
Part of Australia's 'Summer Sides Box,' the savory bite-sized treats can be dipped in sauce for more flavor variation. Currently, the transformed McDonald's hash browns are only set to launch in Australia, however if they're popular enough there, it's likely that they'll be made available elsewhere as well. As HYPEBEAST reports, the breakfast tater tots follow Burger King's 'Cheesy Tots,' showing that the bite-sized treats are regaining momentum across multiple fast food chains.
In addition, McDonald's Australia is said to have plans to bring back its "barista-crafted beverages" in 2017, re-hatching a former McCafe concept to bring in more consumers.
Breakfast Tater Tots
McDonald's Hash Browns Have Been Transformed into Bite-Sized Snacks
Trend Themes
1. Bite-sized Fast Food - There is an opportunity to capitalise on the trend for smaller, snack-sized portions of fast food.
2. Flavored Dips - Sauces and dips can add a varied touch to existing menu items, renewing interest in fast food staples.
3. Innovative Beverage Concepts - Exploration of new and unique beverage concepts can enhance success in the fast food and quick service industry.
Industry Implications
1. Fast Food - Fast food brands can experiment with smaller portion sizes to increase appeal and attract customers.
2. Sauces and Condiments - The sauce and condiment market could potentially grow as fast food chains offer more dipping options to customers.
3. Beverages - Innovation in the beverage industry can deliver unique concepts to boost fast food sales and attract new customers.