It is hard to think of anything less tasty that this new product from McDonalds, the Mac Snack Wrap. It is to launch in Canda only. Basically, it is a hybrid of their top-selling Big Mac.
Instead of a bun, however, all the ingredients for the Mac Snack Wrap are stuffed inside a warm flour tortilla. Below, read what one foodie has to say on the matter; it's fair to say that it is not going down well.
Implications - McDonald's replacing their buns with tortillas is a brilliant move to attract consumers who feel like they should be eating healthier, but still like the convenience of fast food. Currently, there is only one photograph available on Flickr.
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
Trend Themes
1. Fast Food Fusion - McDonald's replacing buns with tortillas for the Mac Snack Wrap is a fusion trend that appeals to consumers seeking healthier fast food options.
2. Healthy Fast Food - The Mac Snack Wrap's tortilla bun innovation creates a disruptive opportunity for the healthy fast food industry.
3. Convenient Health - The Mac Snack Wrap's combination of convenience and healthiness presents a trend towards convenient, yet mindful fast food options.
Industry Implications
1. Fast Food Industry - The Mac Snack Wrap's tortilla bun innovation translates into a market opportunity for healthier fast food options in the traditional fast food industry.
2. Health Food Industry - The Mac Snack Wrap presents a disruptive innovation opportunity for the health food industry to create convenient, healthier fast food options.
3. Convenience Food Industry - The trend towards healthier, convenient fast food options sparked by the Mac Snack Wrap creates potential for innovation in the convenience food industry.