The McCoy’s Epic Eats snack crisps range is being expanded by KP Snacks to incorporate new flavors, while also augmenting the recipe to keep it in line with consumer preferences.
The snack range now includes the Bangin' BBQ and Chip Shop Curry Sauce flavors, which are crafted with authenticity in mind. The snack chips also have a non-HFSS recipe now that includes 45% less salt than the brand's original product line. The products are arriving this month at Asda and Tesco locations in the UK before heading to Sainsbury's locations in October, and will come in multipacks for £2.25.
Marketing Manager Amy Heap spoke on the new additions to the McCoy’s Epic Eats snack crisps range saying, "The McCoy’s brand is famous for delivering bold flavours on our trademark ridges and we are excited to be expanding our range with the brand new Epic Eats multipacks. The two new launches will drive sales and category growth by engaging shoppers and tempting them to try something new."
Restaurant-Inspired Snack Chips
McCoy’s Epic Eats Snack Crisps Now Come in Two New Flavors
Trend Themes
1. Expanded Snack Range - Expanding snack ranges with new flavors and recipe adjustments in line with consumer preferences presents a disruptive innovation opportunity in the snack industry.
2. Authentic Flavor Innovation - Crafting snack chips with authentic flavors, such as Bangin' BBQ and Chip Shop Curry Sauce, presents a disruptive innovation opportunity in the snack industry.
3. Reduced Salt Recipe - Developing snack chips with a non-HFSS recipe that includes 45% less salt offers a disruptive innovation opportunity in the snack industry.
Industry Implications
1. Snack Food Industry - The snack food industry can explore expanding their product ranges with new flavors and recipe adjustments to meet consumer preferences and drive sales.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of offering snacks with authentic flavors and engage customers by delivering unique taste experiences.
3. Health and Wellness Industry - The health and wellness industry can seize the opportunity to develop healthier snack alternatives by creating recipes with reduced salt content.