In a unique take on regional fare, McDonald's Italy is serving up a new chicken burger topped with grilled veggies dubbed the 'McChicken Delicato.'
McDonald's Italy's new McChicken Delicato is one of two new McChicken sandwiches made with local ingredients. The fresh new sandwich consists of a crispy-fried chicken breast filet topped with grilled zucchini and Provolone Valpadana DOP, which is a protected provolone cheese variant made in Italy. The sandwich is also topped with a special mayo mixed with dried tomatoes from Puglia, which is an area known for producing some of Italy's best olive oil. The new recipe was created as part of a partnership between McDonald's Italy and GialloZafferano, which is one of the country's most popular recipe sites.
Zucchini-Topped Chicken Burgers
The New McChicken Delicato is Topped with Grilled Veggies
Trend Themes
1. Regional Fare Innovation - Opportunity to create unique takes on traditional regional dishes by incorporating local ingredients and flavors.
2. Gourmet Fast Food - Opportunity to elevate the fast food experience by offering high-quality ingredients and upscale toppings.
3. Collaborative Partnerships - Opportunity to collaborate with popular recipe sites or local producers to create innovative menu items.
Industry Implications
1. Fast Food - Opportunity for fast food chains to differentiate themselves by introducing regional-inspired menu items.
2. Restaurant - Opportunity for restaurants to incorporate local ingredients and flavors to create unique and innovative dishes.
3. Food Delivery - Opportunity for food delivery platforms to offer gourmet fast food options that cater to consumers' desire for convenience and quality.