To celebrate the Lunar New Year, Maybelline New York taps Namito for its new limited edition Maybelline x Namito makeup collection. The collection sees Namito’s red lipstick-covered kissy face emblazoned across a selection of makeup products for the release. The collection includes the ‘Maybelline Fitme Flush Tint,’ ‘Hypersharp Extreme Liner,’ and ‘Superstay Matte Ink,’ speaking to Gen Z's need for individual expression and love for childlike cartoon characters.
"In order to adapt to the changes in consumers’ demand, we’re focusing on creating original and powerful innovations designed specifically for Chinese Gen Z, to support our strong makeup expertise and a more engaging consumer journey," explains Mehdi Khoubbane, vice president of L’Oreal China.
The Maybelline x Namito collection is available in stores and online.
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Trend Themes
1. Bunny-themed Makeup - Opportunity for makeup brands to collaborate with popular artists and cartoon characters to cater to the interests of younger generations
2. Limited Edition Collections - Opportunity for makeup brands to release limited edition collections to create a sense of exclusivity and urgency among consumers
3. Cross-collaborations - Opportunity for beauty and fashion brands to collaborate with each other to tap into each other's audiences and create unique products
Industry Implications
1. Cosmetics - Cosmetics companies can take advantage of this trend to attract younger consumers and experiment with unique collaborations.
2. Fashion - Fashion brands can partner with makeup brands to create cohesive looks and tap into the growing audience interested in both fashion and beauty.
3. Art - Artists and illustrators can team up with makeup brands to create unique packaging designs and tap into the highly visual nature of social media.