Maybelline's iconic pink and green mascara, Maybelline Great Lash, celebrates 50 successful years on the market. To commemorate this beloved product, the brand is releasing a limited-edition duo pack.
Maybelline Great Lash Mascara launched in 1971 and immediately won the hearts of consumers all over America. This iconic formula conditions thickens and darkens eyelashes all in one compact product. It comes in black, brown, blue, and dark green hues and is a staple for many makeup wearers.
Maybelline has launched its limited-edition Great Lash Mascara 2 Pack, which features the iconic mascara in' Blackest Black & Clear' and '2x Very Black.' In addition, the duo pack comes completed with a versatile grooming and separation product for eyelashes and eyebrows.
Celebratory Duo-Pack Mascaras
Maybelline Celebrates 50 Years of its Great Lash Mascara
Trend Themes
1. Limited Edition Beauty Celebrations - May be an opportunity for other beauty brands to create celebratory limited edition products as a marketing tactic.
2. Eye Makeup Multi-products Offering - This celebratory duo-pack eyelashes and eyebrow offering suggests creating more beauty products that address multiple needs of consumers.
3. Sustainable Yet Iconic Packaging - This product’s iconic pink and green packaging is minimalistic and straightforward, suggesting a unique opportunity to create sustainable yet innovative and appealing packaging.
Industry Implications
1. Cosmetics Industry - May be an opportunity for other beauty companies to create celebratory products that cater to the nostalgia of their fanbase.
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3. Sustainable Beauty Packaging Industry - Suggests an opportunity to develop sustainable yet iconic packaging that celebrates established products.