The German luxury car manufacturer has come out with a line of glasses called 'Maybach Eyewear.' Produced by the German optics company IVKO, the collection features eight eyeglass frames and ten sunglasses.
These glasses are just as luxurious as a Maybach vehicle itself. The frames offer materials such as natural horn, carbon fiber, leather, piano-lacquered wood, titanium and 18-carat yellow, white or rose gold.
Implications - Companies are looking for more ways to expand their product lines to reach a wider audience. Branching out into alternatives can attract customers that they previously did not have. A company can look at their consumers and figure out what other items would be appealing to them in order to develop a new niche in their line up of items.
Luxury Car Sunglasses
Maybach Eyewear is Made with Stellar Materials
Trend Themes
1. Luxury Eyewear Collections - Luxury car manufacturers and optics companies are collaborating to create stunning eyewear collections using exotic materials, providing disruptive innovation opportunities in the eyewear industry.
2. Brand Extension Strategies - Expanding product lines and branching out into alternative products can attract new customers and provide disruptive innovation opportunities in various industries.
3. Material Innovation for Eyewear - Companies are innovating and experimenting with exotic materials, such as natural horn, carbon fiber, leather, wood, titanium, and various types of gold, to create high-end eyewear that stands out in the market.
Industry Implications
1. Luxury Car Manufacturing - Luxury car manufacturers are branching out into the eyewear industry, using their brand recognition and expertise to create unique and exclusive eyewear collections.
2. Optics - Optics companies are collaborating with luxury car manufacturers to create high-end eyewear using new and unique materials.
3. Fashion and Luxury Goods - The innovation and experimentation with exotic materials in the eyewear industry provide disruptive innovation opportunities for the fashion and luxury goods industries.