These new Matthews Cotswold Flour bread mixes are being launched in the UK to provide consumers with an easy way to craft artisan-quality breads from the comfort of home.
The mixes come in six varieties to choose from including Traditional Stoneground Artisan White, Cotswold Rye & Spelt, Sicilian Italian Pizza Mix, Cotswold Malted Rye, Heritage Bibury Barley and Ancient Cotswold Crunch. Priced at £9.48 for 6 x 500-gram bags, the mixes build on the popularity of baking during lockdowns in the UK and are focused on providing consumers with an easy way to keep the activity in their routine.
Managing Director Bertie Matthews spoke on the Matthews Cotswold Flour bread mixes saying, "...With lockdown a distant memory, we are all spending less time at home, and not everyone has enough hours in the day to bake their own bread from scratch. Our customers told us that they were looking for a shortcut in the process without compromising on the end result, and that is why we developed our new range of bread mixes."
Artisan-Quality Bread Mixes
These Matthews Cotswold Flour Bread Mixes Come in Six Options
Trend Themes
1. Artisan-quality Bread Mixes - Consumers' desire for fresh, homemade products and convenience has led to a new trend of artisan-quality bread mixes.
2. Home Baking - Increasing popularity of home baking has sparked a trend in convenient bread mixes that provide consumers with an easy way to keep the activity in their routine.
3. Premium Baking Ingredients - The demand for high-quality ingredients has led to a trend in premium bread mixes that use artisan flours and grains.
Industry Implications
1. Baking - Baking companies can take advantage of the trend towards home baking by developing their own artisan-quality bread mixes that cater to consumers' desires for convenience and quality.
2. Packaged Foods - Packaged foods companies can capitalize on the trend towards convenient, homemade products by developing their own premium bread mixes that appeal to health-conscious consumers.
3. Flour Manufacturing - Flour manufacturers have an opportunity to leverage the trend towards premium baking ingredients by producing artisan flours and grains that are used in high-quality bread mixes.