Mattel's 'Dos' is a new card game that will remind players of Uno, but with a refreshed gameplay experience that includes new rules, cards and challenges.
Dos is branded as "the world's #2 card game," and it is based around having players match numbers and colors. In Uno, players only throw down single cards at a time, but Dos has players make two piles of cards, creating a more intense experience. When a player has just two cards in their hands, they are meant to shout: "Dos!"
Mattel's new card game Dos for two to for players will be exclusively available through Target for a period of time this spring before it can be purchased at other national retailers as of the summer of this year.
Remixed Color Card Games
Mattel's 'Dos' Introduces the Card Game Sequel to Uno
Trend Themes
1. Refreshed Card Games - Opportunity to capitalize on reimagining classic card games with new rules and challenges.
2. Multipile Card Game - Innovation opportunity to create a card game that involves creating multiple piles of cards for a more intense experience
3. Number and Color Matching Game - Creating a game that involves both number and color matching creates new opportunities for innovation in the card game industry.
Industry Implications
1. Toy Industry - The toy industry can benefit from capitalizing on updated versions of classic games such as card games like Dos.
2. Board Game Industry - Innovation opportunities to bring multi-piling experiences to popular board games like Monopoly and Scrabble.
3. Gaming Industry - Opportunities for innovation to bring card-based games into the digital age through mobile app development and online platforms.