Wherever there is Barbie, controversy is not far behind. This holds true with the new Mattel So In Style doll which is a Barbie with "fuller lips, makeup, and a sassy attitude." According to Barbie, this new doll will appeal to African American culture.
Correct me if I am wrong, but does it not stand to reason that the fact that the Mattel So In Style doll is a regurgitation of stereotypes that it in itself is racist against the African-American culture?
I can hardly wait until Tyra Banks finds out about these (note sarcasm).
Multicultural Material Dolls
The New Mattel 'So in Style' Doll Appeals to African-Americans
Trend Themes
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Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Explore innovative ways to design and produce dolls that promote diversity and cultural sensitivity.
2. Fashion Doll Market - Disruptive innovation opportunity: Introduce a new line of fashion dolls that celebrates different cultures and challenges traditional beauty standards.
3. Cultural Education - Disruptive innovation opportunity: Develop educational toys and materials that help children learn about different cultures in a respectful and engaging way.