The latest incarnation of The Doctor, Matt Smith is currently available to answer questions via the VYou platform on the Doctor Who Facebook page, following a trend of increasing amounts of content available within Facebook itself.
Over ten weeks, Matt Smith will answer five questions with fans also having the opportunity to record their own responses, submit their own questions for Matt Smith to answer and voting on which questions they'd like to be answered next.
Implications - Brands and entertainment channels are increasingly using Facebook to reach out to fans and build a community. In addition, the sheer number of members means that the website has become a web in itself with many people no longer surfing the web as they did in the '90s but spending time within the confines of Facebook itself, consuming content and sharing with friends.
Celebrity Interaction Campaigns
Doctor Who's Matt Smith Answers Questions via Facebook
Trend Themes
1. Celebrity Interaction Campaigns - Brands and entertainers can leverage social media platforms such as Facebook to build a community and create interactive campaigns that engage their fans.
2. Vyou Platform - The VYou platform makes it easy for brands to create interactive campaigns by allowing celebrities to answer fans' questions in video format.
3. Content Within Facebook - As Facebook becomes a web in itself, brands can benefit from creating content that is exclusive to the platform and that reaches its vast audience.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage interactive campaigns on social media platforms like Facebook to promote their properties and engage their fans.
2. Branding and Marketing Industry - Branding and marketing professionals can help their clients create interactive campaigns that use social media platforms like Facebook to engage their target audiences.
3. Social Media Industry - Social media professionals can help brands and entertainers create effective content campaigns, using platforms like VYou, within Facebook's ecosystem.